Joico Color Balance Blue Shampoo (Eliminates Brassy/Orange Tones on Lightened Brown Hair) 300ml

Joico Color Balance Blue Shampoo is a color-balancing shampoo designed for lightened brown hair to neutralize brassy tones while preserving salon-fresh color between appointments.

Its true-blue formula corrects color on contact and blends advanced protection and repair technologies to keep hair vibrant, soft, and easy to manage.

Key Features

• True-blue color correction: instantly neutralizes brassy orange tones on contact.
• Multi-Spectrum Defense Complex: helps protect color against fading.
• Bio-Advanced Peptide Complex: repairs from root to tip for healthier-looking hair.
• Long-lasting color retention: preserves 89% of hair color for up to eight weeks.
• Hair-friendly formula: leaves hair soft, smooth, shiny, and frizz-free with true color.

Performance / Benefits

With regular use, the shampoo instantly banishes brassy orange tones on lightened brown hair, delivering a cooler, true color. The color-preserving formula extends vibrancy between dye sessions while nourishing and strengthening strands, leaving hair soft, smooth, shiny, and frizz-free.